The Ritz-Carlton TikTok Launch

The Ritz-Carlton’s debut on TikTok required a fresh creative language that honored the brand’s iconic luxury while embracing the spontaneity, humor, and immediacy that define the platform. The result was a fully reimagined social identity built around three content franchises designed for TikTok-native storytelling. “10 Seconds In” delivers quick, cinematic snapshots of arrival moments and transportive escapes. “5 Spots to Make Memories” offers slightly longer guides to the rituals, experiences, and hidden corners that define each property. And a series of staff-led stories provides a warm, human look behind the scenes of legendary service.

High-production cinematography mixes with playful platform trends to strike the balance between elevated and effortless. Everything from pacing and text treatments to sound strategy and on-camera talent was engineered for vertical, thumb-first consumption. Together, these franchises established a new creative foundation for how modern luxury should show up on TikTok: refined, engaging, and unmistakably Ritz-Carlton.