Designing the Best Address

Designing the Best Address is a social-first video series created to launch The St. Regis Kanai Resort, Riviera Maya, and bring audiences inside one of the brand’s most dramatic new escapes. Developed as a first-of-its-kind design series for St. Regis, the four installments explore what makes this resort the “Best Address” on Mexico’s Caribbean coast: its striking architecture, expressive interior design, surrounding destination, and the rituals and traditions that define St. Regis as the House of Glamour.

Conceived entirely for Instagram Reels, each vertical video runs under a minute and uses burned-in captions so the story lands with or without sound. The visual language moves from sweeping aerials above the mangroves to intimate detail shots and talent-led moments that capture an ideal guest experience. Layered voiceover, one of the brand’s most extensive uses in social to date, deepens the narrative around Kanai’s inspiration, landscape, and exquisite everyday moments.